The boom of decorative capsule collections

The boom of decorative capsule collections



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On the fashion side, the capsule collections have terrified fashionistas for a few years. And now the concept takes on a new dimension in decoration with exclusive editions that we immediately want to adopt in the house. Back to a real phenomenon.

From fashion to decoration

In fashion, the capsule collections are not new because for a long time now the big houses have regularly called on artists or celebrities for a micro-collection within their catalog. The phenomenon has even spread on the more accessible fashion side, especially with H&M which regularly creates the event by inviting a renowned designer for an event collection that tears off in a few hours. It was in 2004 that Karl Lagerfeld inaugurated these couture / department store partnerships. And the latest collaboration? Isabelle Marant who signs some chic pieces at shock prices. It was enough for the house to once again follow the fashion momentum and adopt the capsule collection. A good way to offer new products to customers between two catalogs and play the exclusivity card with limited edition pieces.

Capsule collections in the home

In terms of decoration, the success of the capsule collections is also proving its worth thanks to original partnerships which make it possible to offer designer objects at affordable prices or limited edition series. The first to launch is undoubtedly the Parisian concept store Colette to which the big decoration and design brands dedicate collections to the colors of the brand. Knoll armchairs, VIPP trash cans, Opinel knives ... Partnerships are not lacking in prestige. In the retail sector, the champion of capsule collections is Monoprix, which regularly uses small decorative brands. We have already discovered La Cerise sur le Gâteau, Bensimon, Périgot, Le Petit Lucas du Tertre, Paola Navone, Gat Rimon… At Les 3 Suisses, we called on singer Béatrice Martin better known by the stage name Coeur by Pirate for a fashion collection but also some decorative pieces such as a cushion that recalls the world of the artist or a superb rattan armchair. For its summer 2014 collection, La Redoute is partnering with the Gallery Serge Bensimon which will exhibit some pieces in its decorative temple. Regarding furniture brands, But created the event by calling on André Manoukian for a furniture collection in 2011. For 2013/2014, But chose Karl Lagerfeld who took care of the staging and photography of some products. At Ikéa, the capsule collection also seduces! The Swedish brand thus inaugurated its first edition in September 2013 with Trendig and its pieces which skillfully mix the Scandinavian style with Asian culture. For the winter, the Chalet collection plays the exclusivity card with throws, cushions and accessories that will only be available in stores for a few days. What make you want to go for a walk at Ikea! Our practical entry videos